Israel is paying influencers $7,000 per post

Netanyahu referred last week to a 'community' pushing out preferred messaging in US media — and boy are they making a princely sum, ‘The Responsible Statecraft’ reveals.

In a meeting dedicated to harnessing pro-Israel media energy, Israeli Prime Minister Benjamin Netanyahu alluded to a cohort of Israel’s influencers. “We have to fight back. How do we fight back? Our influencers. I think you should also talk to them if you have a chance, to that community, they are very important.”

Being paid by Israel to post on social media is also very lucrative. According to previously unreported recent documents, these influencers are likely being paid around $7,000 per post on social media such as Tik Tok and Instagram on behalf of Israel.

Bridges Partners, a firm working for the Israeli Ministry of Foreign Affairs, sent a series of invoices for its “Influencer Campaign” to Havas Media Group Germany, an international media group working for Israel. The invoices detailed a sum of $900,000, starting in June and slated to end in November, for a cohort of 14-18 influencers to create content.

The document, which was filed under the Foreign Agents Registration Act, notes that the funding is for both “payments for influencers and production,” but does not provide a breakdown between the two. When taking into account the administrative production costs through Sept. 16 — legal fees, banking fees, marketing fees, and other project services noted in a separate document — that leaves an estimated sum of $552,946 for the influencers between June and September of this year.

The firm estimated that the cohort was expected to produce 75-90 posts in that time. Doing the math, that would be $6,143 per post on the low end. On the high end, each influencer could be making as much as $7,372 per post.

It is not clear which influencers are participating in the program. Havas, the firm overseeing Bridges Partners’ work, did not respond to multiple requests for comment about the project, which influencers are participating in the program, or how much each is paid.

Bridges Partners describes its work as assisting with “promoting cultural interchange between United States and Israel.”

Being paid by Israel to post on social media is also very lucrative for these unhinged shills, with previously unreported documents revealing that influencers are likely raking in around $7,000 per post on platforms like TikTok and Instagram to push Israel’s agenda, notes Jonas E. Alexis, a ‘VT Foreign Policy‘ Senior Editor.

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